
He's doing it for his family.
"The people at EA Sports have created one of the strongest brands in the entertainment industry and John Riccitiello is building an organization which will extend the company's leadership to new platforms and new audiences all over the world. I couldn't be more excited about joining EA and moving my family back to the San Francisco Bay Area."
Read the whole story here:
Moore Leaves MicrosoftPersonally, I fear for EA Sports.
And what is he doing to do about all those Halo and Microsoft tattoos?